Job Title: Brand & Marketing Manager
Company: GOGO Electric
Job Type: Full-Time
About the Company:
BODAWERK International Ltd. is a Ugandan social innovations company that has developed an intelligent energy storage system for productive use.
We assemble Lithium-ion batteries and are committed to advancing environmentally friendly transportation and lowering carbon emissions through our battery swap station technology. The goal of our company is to make electric motorbikes a practical and affordable mode of transportation for everyone.
We are seeking a talented and innovative Brand and Marketing Manager to lead our brand development and marketing efforts. The Brand and Marketing Manager will play a critical role in shaping our brand identity, increasing brand awareness, and driving customer engagement in the fast-growing e-mobility sector.
1. Brand Strategy:
1.1. Develop and execute a comprehensive brand strategy that aligns with the company’s vision and values.
1.2. Define and communicate our brand identity, ensuring consistency across all touchpoints.
2. Marketing Campaigns:
2.1. Plan and oversee marketing campaigns, including digital, print, and experiential marketing initiatives.
2.2. Collaborate with creative teams to develop compelling content and visuals.
3. Digital Marketing:
3.1. Manage the company’s online presence, including website, social media, and email marketing.
3.2. Utilize digital marketing tools and analytics to measure campaign effectiveness and optimize strategies.
4. Market Research:
4.1. Conduct market research to identify trends, customer preferences, and competitive landscapes.
4.2. Use data-driven insights to refine marketing strategies and product positioning.
5. Content Creation:
5.1. Create engaging and informative content, including blog posts, videos, infographics, and more.
5.2. Develop a content calendar and oversee content distribution across various channels.
6. Public Relations:
6.1. Build and maintain relationships with media outlets and industry influencers.
6.2. Handle media inquiries and press releases, ensuring positive coverage.
6.3. Ensure that our brand satisfies our key stakeholders:
6.3.1. Clients (BodaBoda riders want to buy our product & service)
6.3.2. Employees, current and potential (talent wants to work with us)
6.3.3. Our investors (like to see a green, modern, edgy brand they can associate with)
7. Brand Collateral:
7.1. Manage the development of marketing materials, including brochures, presentations, and promotional items.
7.2. Ensure brand consistency in all visual assets.
7.3. Procurement and managing branded materials and across all departments of the business, from client relations to HR (onboarding).
8. Budget Management:
8.1. Develop and manage the marketing budget, allocating resources effectively to achieve goals.
8.2. Monitor expenses and ROI for marketing activities.
9. Team Leadership:
9.1. Lead and mentor a team of marketing professionals, fostering creativity and collaboration.
9.2. Set clear goals and provide regular feedback to team members.
The Ideal Candidate:
●Bachelor’s degree in marketing, business, or a related field
● 5 years of experience in brand management and marketing, preferably in the mobility or automotive industry.
● Proven track record of developing and executing successful marketing campaigns.
● Strong understanding of digital marketing, SEO, and analytics tools.
● Creative thinker with excellent communication and presentation skills.
● Ability to work collaboratively and cross-functionally within a dynamic organization.
● A Competitive salary
● Opportunities for growth and advancement within the company
● A dynamic and supportive work environment
● Training and development opportunities
● Paid time off
● Medical Insurance
We are looking for someone passionate about sustainability and technology who’s looking for a challenging and rewarding opportunity. If this sounds like you, we would love to hear from you.
Bodawerk offers a fun, supportive work environment and opportunities for continued professional growth within a fast-growing global enterprise. It is an Equal Opportunity Employer and considers all applicants regardless of race, color, religion, sex, marital status, sexual orientation, national origin, HIV/Aids, disability, or any other protected characteristic as established by law.